Design Services
Identity
Strategy
Interior Architecture
Signage + Graphics
Franchise Design
Identity
Who are you? What is that unique quality that sets you and your business apart? A strong identity increases sales, improves brand communication, enhances customer recognition, differentiates you from competitors and increases the perceived value of your products and services. A clearly expressed identity creates higher employee satisfaction, increases productivity and promotes a better understanding of an organization's mission, vision and core values.
Process
We begin at the end: through our branding process, we start by getting at the core of what your business is and what your goals are for the project. By understanding the intentions for your business, we can creatively design strategies for achieving the right results and communicating the right message.
Through our collaborative branding exercise, we can identify the issues your business has at all scales. We want to know the hurdles you face operating within your context as well as the issues in operating within the physical space you have. By looking at your project holistically, we understand how simple decisions impact the message you send to the public.
There is no point in solving your problem- laying out the space, selecting finishes, designing signage- unless we know what the goal for the project is. It's like setting out on the highway without a clear destination or a map. Once we have worked with you to determine the destination and the strategy for getting there, then we begin designing the space.
We finish the process by translating your brand into a real space. Materials, construction details, lighting and furniture are thoughtfully designed and chosen to reinforce your identity, stay within your budget and support the goals of the project.
Why THERE?
Most firms talk about designing a great space that will hopefully result in a successful business. We talk about creating a successful brand strategy that will generate a strong relevant customer base. The design of the space is only part of that strategy. Our goal is the success of your business- not just another pretty photo for our portfolio.
Franchise Design
We are experienced in developing brand identities that are documented and used in the creation of multi-location businesses. We have developed brand concepts for health clubs, bars, dinner cruise ships and personal trainer studios. Corporate franchise or mulit-venued clients are equipped with plans that are adaptable and translatable to the breadth of conditions and spaces their businesses might encounter. We are also actively engaged in the individual application of these designs for individual franchise owners and in the ongoing evolution of the brand concept for the corporate owners.
Good design solves problems, creates identity and generates prosperity.
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